Today I will finish off this topic and move to new exciting business opportunities that I have been working on.

One of the most important areas you need to pay much attention is your projected sales section. Sales forecasting may sound like rocket science, please don’t worry it’s not complicated. In fact it is very easy. Just think of your sales forecast as an educated guess- forecasting takes a good calculated guess of your anticipated business performance. You need to clearly define:

• Expected growth rates in units and dollars
• Give concrete reasons for the projections (stating why less or why more)
• State the driving force that will help you attain the stated figures
• How the sales forecast relate to your market analysis, target segments, your sales and marketing strategy
• State what events might impede or negatively affect your forecasts

Sales Strategy – Please note that you must make a clear distinction between your marketing and sales strategy. Remember your sales strategy is responsible for closing deals identified by your marketing strategy. Your sales strategy mainly deals with and when to:

• Close sales prospects
• Compensate sales personnel
• Optimize order processing

Marketing Plan – under this section profile your strategy for generating sales for your business. State your Unique Selling Proposition (USP). How differentiated your product/service is, compared to competition. How you intend to create and sustain value for your business over time? Remember, your marketing plan is the lifeline of your business.

Your Management Team – The backbone of every organization is the resources at its disposal. This can be in the form of human capital, technical know how and in monetary value. Under this section profile summary CVs for the key management, clearly stating the skills they are bringing to the company. State their roles in the business and their level of expertise within their key functions. Using a table clearly state the number of employees that will be in the business by designation. Also justify why you are starting your business venture with that number of employees.

Apart from listing your team’s key competencies, also be objective and list skill gaps you think need to be filled when the business takes off the ground. Service gaps can be skills lacking with your team such as accounting skills or IT skills. It can be anything related to skills shortage. The most important thing is to be objective and remember skills gaps are not a negative even if you are seeking funding from banks.

I hope you will have the courage to move a step in the direction of your dreams. Remember ‘The world has the habit of making room for the man whose words and actions show that he knows where he is going’.

To your success!!!!

Wikipedia defines entrepreneurship as the practice of starting a new organization or revitalizing existing organizations, particularly new businesses generally in response to identified opportunities. The best reason to start an organization is to make sure the venture serves a purpose and addresses a need that alleviates and elevates the living standards of mankind.

The desire to bring about change and make a difference in people’s lives should be the driving force for an entrepreneurial venture to succeed. Money should not be the main motivator; it should be a conduit upon which the entrepreneurial dream will sail through to fruition. You need to be passionate about the type of business you are planning to venture into.

It has been said countless times that for one to succeed in business, you have to venture in a business you are passionate about. Your passion could be a hobby like writing or antique collection which you can turn into a business venture. However, the basic steps must be followed; you need to check if there is a need for this type of service before you even think of turning your passion into a business. This goes back to my earlier assertion that every business idea must be able to make a difference in people’s lives. There must be a problem in the target market you wish to enter, and your business should be able to provide a satisfactory solution to the identified problem which in this case is the business opportunity.

Every business idea must be written and a plan of action must be put in place on how you intend to transform the idea into a business. When Sam Walton started Wal-mart, which is today the world’s biggest supermarket chain employing more than three million people worldwide, he had a vision which he transformed into a business entity. He documented every step of action he was going to follow to realize his dream. Hence, in order to ensure your vision is well presented and well spelt out, there is need to write a business plan.

A business plan is your road map; it clearly shows you where you want to go and how you will get there. It is a document spelling out your strategic vision and how you intend to achieve it. Writing a business plan is very easy if you know exactly what you want to do. There are basic steps you need to follow in terms of logical flow, which will make execution easy to implement. I will list the main topics which are usually covered in a business plan below.

1) Objectives

2) Mission

3) Your Keys to success

4) The company

5) What will you be selling

6) The Market

7) Your type of business

8) Sales forecast

9) Marketing Plan

10) Management Team

11) Financial Plan

I will explain in detail elements which will be covered in each of the above topics in my post tomorrow. However, I will conclude by explaining the first topic which is your business objectives. Your business objectives must be specific goals that are measurable. When you measure your progress, you stay on track, reach your target dates, and experience the exhilaration of achievement that spurs you on to continued effort required to reach your goal.

To determine if your goal is measurable, ask questions such as……How much? How many? How will I know when it is accomplished? Keep the list to three or four goals as it is difficult to focus on a long list of objectives. Your chance of implementing these goals depends on your ability to track progress and measure the outcome.

For instance, if image and awareness of your business is a priority, you need to do a customer survey to get what your target market thinks about the industry and its main players. This way you will have enough arsenal to use for your market entry. The bottom line is you need to set S.M.A.R.T goals. I will stop here, i will continue tomorrow as i cover in-depth information on the various topics covered in a business plan.

To your success!!!!