Top salespeople use these simple rules to keep their customers buying from them–even in the face of steep competition.

Customer loyalty is the key to profitability. The reason is simple. It costs more–geometrically more–to acquire a new customer than to keep a current one. Without customer loyalty, customers leave. Then you can end up sacrificing as much as a third of your sales year just to get your numbers back to where they were the previous year. Ouch. Read the rest of this entry »

As a business owner, you’re in sales whether you think so or not. Every day you have to sell yourself — and your product or service — to grow your business. If you’re not sure you have the personality to succeed in selling, consider these 13 simple rules to create a superstar sales mindset.

1. Stay hungry. Every good salesperson I’ve ever encountered is driven. They have a strong work ethic and a high energy level. They work harder and longer than their peers. When the economy is poor, they are still out there pounding the pavement, making calls. Read the rest of this entry »